Creative Educational Aids is the brainchild of Mr. Raj Kumar who taught at secondary school for more than 25 years. He also authored several Social Studies books and atlases for primary and secondary levels. During his teaching tenure, he felt that though everybody was discussing about teaching aids and ‘play way methods’ of education, nothing is actually available in the market. He felt the need to do something in this regard and this thought changed his life. In 1987, he took voluntary retirement and teamed up with his three sons Mr. Ajay, Mr. Sushil and Mr. Pradeep to start Creative Educational Aids Pvt. Ltd.  that began manufacturing educational aids for pre-school & primary school children with a hope of filling up this vacuum in the market.

The first lot of ‘Flash cards’ and ‘Match and Master’ books by Creative’s became a big hit in the starving market. There was no advertising done because  the company lacked the infrastructure and the resources, therefore the products were directly given to the distributors, but this also helped in taking Creative’s to schools and parents. Meanwhile, there was a shift in the Indian parents’ attitude towards children’s education and they started looking for games and other educational aids which would make learning a joyful experience for them. Mr. Raj Kumar felt that the inclination towards the use of educational aids had become palpable; therefore, he started organizing seminars and workshops in different schools to explain various uses of the Creative’s products in a child’s learning. He felt the need of mass mobilization in order to inculcate healthy educational habits in kids. The tremendous response from schools and parents led Mr. Raj Kumar & his sons to team up with other educators and together they brought out a gamut of learning toys, jigsaw puzzles, fancy picture books and memory games.